Built for Greek e-shops
Stop updating products by hand.
We bring your suppliers' products into your store automatically, with the prices you set. Take back your Sundays.
- 13,000+products
- 1 hrcadence
- WooCommerce only
"We got our Sundays back." Dimitris · e-kalathaki.gr
Sample dashboard
You can't keep up with manual product updates
- 01
15+ hours a week in Excel
Time on spreadsheets instead of running your store.
- 02
Wrong prices and out-of-stock items
One small mistake in a file becomes a problem across thousands of products.
- 03
Every new supplier, a new headache
Different file format, different fields, different mistakes to find.
Either you set it up. Or we do.
Self-serve tools give you access. Vexel gives you a result. The difference is what you want to be doing on Saturday.
Every setup choice in your hands
- You read docs to understand the XML schema.
- You map every feed field to WooCommerce fields yourself.
- You write priority rules for price and stock per supplier.
- You build your shop's category tree from scratch.
- You hunt down why sync broke at 2am.
- You try, fail, retry for weeks.
- Need help? You open a ticket and wait.
Same platform. Set up by our team.
- You tell us what you need. We set it up.
- Field mapping is done by us during onboarding.
- Your rules go in once, vetted by humans.
- We match supplier categories to yours.
- We monitor. If something breaks, we know first.
- 7 days from booking the call to going live.
- You talk to a person who knows your shop from day one.
e-kalathaki.gr started with 13,000 products and was live in 7 days. Without touching a single CSV. See how the pipeline works
We don't pull feeds. We solve problems.
Every feed is different. Every shop has its own rules. The engine does that work.
Who wins when suppliers overlap
When two suppliers carry the same product, a priority chain decides which price and stock lands in your shop. You set the order once. The engine handles every conflict automatically.
Your margin, at every level
Set a different markup per brand, category, or individual product. A flat rate for most things, a custom rate for the exceptions. No spreadsheet, no recalculation when supplier prices change.
Runs on schedule, not on you
Feeds pull every hour. New product, updated stock, deleted SKU: your shop reflects it before the next customer checks. Nothing for you to start, stop, or monitor.
Per-channel pricing
Your Skroutz price does not have to match your BestPrice feed, or your WooCommerce storefront. You tell Vexel the pricing rule for each channel; the engine applies it independently to every generated feed. One product, priced correctly wherever it appears.
Also included
- Field mapping
- Category mapping
- Skroutz XML export
- Protected manual edits
- Price spike alerts
- Currency + VAT conversion
- Greek SEO slugs
- Feed safety guard
- EU-hosted, GDPR
Skroutz XML: ready, always current. Your Skroutz feed updates automatically on every stock or price change. No manual exports.
Three stages. Zero buttons.
Set it up once. Then go back to running your business.
Pull from suppliers
FTP, HTTP, CSV, XML. Every hour, on schedule. New product at the supplier? In your shop by next sync.
Apply your rules
Markup per brand, category, product. Currency conversion, VAT, stock thresholds. Your rules, our engine.
Push to WooCommerce
Straight into your shop: prices, stock, images, variations. Every manual edit you made stays put.
Everything you'd build yourself, if you had six months.
You set the prices
Different markup per product, brand, or category. Set it once, forget it.
Built-in safety check
If something looks wrong in the file, we stop before products disappear.
Price change check
No big price change goes through without you seeing it first.
Category approval
New categories wait for your approval. You have the final say.
We respect your edits
Anything you change yourself in WooCommerce never gets overwritten by us.
Greek URLs & descriptions
Google-friendly Greek web addresses and product descriptions, generated automatically.
How e-kalathaki.gr moves 13,000 products on autopilot.
Before Sync, their team spent a full day a week rebuilding prices from four supplier spreadsheets. Today the catalogue updates hourly and nobody touches a CSV.
"We got our Sundays back."Book a call
Pricing that's boringly fair.
7-day free trial on every plan. You are not charged before it ends.
2 months free
For small e-shops with one supplier.
Billed 790 € per year
With daily sync, prices and stock update every 24 hours. If you need real-time, choose Pro.
Start with Starter7-day free trial · No lock-in
We respond within 24 hours
For shops with 2-3 suppliers and hourly updates.
Billed 1990 € per year
7-day free trial · No lock-in
For large stores with many suppliers.
Billed 3990 € per year
7-day free trial · No lock-in
7-day free trial · Prices exclude VAT
Need something special?
Special requirements, response-time guarantee, your own server. We build whatever you need.
Your data. Your rules.
Made in Thessaloniki
Servers in Europe
Hosted in data centers in Germany.
GDPR-compliant
Your data stays yours, always.
We respect your edits
We never overwrite anything you change in WooCommerce.
Built-in safety guards
No risk of accidentally deleting products.
Answers to the usual questions.
Stop doing your shop's busywork
Start your 7-day free trial and see it on your own shop. Prefer a walkthrough? Book a 30-minute call.
Book a call